SAVE FOR A RAINY DAY — weather-triggered digital billboards for TD BANK

This humourous campaign carries a serious message — save for a rainy day. And what better way to tell this tale than using the weather? Save using TD’s various savings products, because life is unpredictable, just like the weather.

We got in touch with weather networks and digital billboard companies to figure out basic parameters in temperature that would trigger a different ad to appear on the billboard depending on whether it is sunny, rainy or cloudy outside. This means for every type of weather there is a relevant video that leaves people chuckling while encouraging them to save.

Unpublished work.