No, I didn't pay them to say this.

(Except perhaps the last one)

Within a day of her contract beginning at Barrett and Welsh, Vidhya blew our minds with fresh, new ideas. Not one or four or ten. Dozens. Unperturbed by a new workplace, a diverse array of clients and multiple briefs that changed as you worked on them (what else is new, right?), Vidhya smashed right through every challenge with massive ideas. In my long career as a creative director, I think Vidhya may be the one writer who was most responsive, most interested and most receptive to feedback and she made it make her work better every single time. If I am a copywriter’s nightmare creative director with my insistence on copy-craft and detail, Vidhya is a creative director’s dream copywriter. She is perceptive, intelligent, hungry and restless. If you don’t grab her first, I will.
— Gavin Barrett, Chief Creative Officer, Barrett and Welsh, Toronto
Vidhya brings her ‘A’ game to every job, with strong strategic thinking and attention to detail. She’s energetic, reliable, positive and makes interactions a joy. What’s more, her flexibility and positive attitude allow to her move from account to account with ease.
— Raymond Smith, ACD Publicis Hawkeye Canada
It’s the cry of many a Creative Director - “find me someone who gets it’.
Copywriters are a dime a dozen. Unless of course you are looking for one who understands that copywriting is not about writing. It’s about thinking. It’s about generating ideas. Writing is what you do after this is done. In my time working with Vidhya, she has proven that she ‘gets it’ time and time again.
Her ability to think and to explain that thinking and to get heads nodding in the right direction, are all things that will make her a great addition to any creative department.
So to CDs everywhere I say this: “she will make your job easier” - what better recommendation is there than that.
— Mike Welsh, Chief Creative Officer, Barrett and Welsh, Toronto
I have had the privilege of working together with Vidhya and being her manager when she was employed at Novozymes Global Communications. Hiring Vidhya was an easy choice because she had exactly the right experience from working in international advertising agencies and technical knowledge from the company and products she has advertised and written about.
Vidhya entered the Danish headquarter of Novozymes, with a natural, positive and open mind. She quickly became a treasured employee, who was able to communicate the commercial benefits of our products for customers and consumers.
Vidhya is smart, fast and fun to be around. She moved to Canada with her family and had to stop working at Novozymes, but I would hire her again if I got the opportunity.
Vidhya gets my very best recommendations!
— Kasper Lynge, Creative Manager, Novozymes, Denmark
Vidhya is a creative thinker, able to come up with lateral thoughts. She is a prolific writer and one you can count on to come up with something interesting, something that takes the idea to the next level. She is also someone who is easy to work with, someone who gets along well with her colleagues, a total people’s person, which is a definite asset in our line of work.
— Menaka Menon, Executive Vice President and Branch Head, Leo Burnett Orchard, Bangalore
Vidhya is brilliant at positioning and branding work, adept at capturing the emotional tone appropriate for a particular audience, even when very little info has been including in the initial briefing. At Novozymes, she’s repeatedly demonstrated her ability to work successfully with a wide variety of team members, sometimes with unrealistically short deadlines. I’ve been impressed by her tremendous adaptability, intelligence and sense of humor.
— Margaret Hunter, Communications Advisor, Novozymes, Denmark
Vidhya’s work at Novozymes ranged from creative concepts to technical copy, and she excelled at both. The reason: persistence. She keeps asking questions until she gets the information she needs to do a great job. It also helps that she’s a very talented writer. Her copy is always engaging and memorable. A little like Vidhya herself. She brings high energy and a sense of fun to every project, making her an asset to any team.
— Ailish Kavanah, Writer, Copenhagen
Mommy makes the best ads!
— Devoted Daughter (after Mommy gave her extra scoops of ice cream)